The abbreviation, PMO, might mean (to you) a Project Management Office, it can also stand for Program(me) Management Office (confusingly also a PMO) or even a Portfolio Management Office (increasingly confusingly also a PMO). There is even talk of a Project Office (PO), a Project Control Office (PCO), a Central Project Office (CPO), and a Project Support Office (PSO). Throw in a Project Management Centre of Excellence and you can really have a field day with these three initials. If you and your business have a sense of humour it can stand for ‘Projects Mostly Over-budget’. But how about this for an idea? I can’t solve the whole project or program or portfolio meaning of the ‘P’ and the ‘O’ standing for office seems pretty acceptable but why not let the ‘M’ stand for ‘marketing’- The Project Marketing Office (or program or portfolio)? One of the key elements I identified in my book ‘Leading Successful PMOs’ (Gower) was that a good and balanced PMO will spend some of the time promoting and marketing and ‘selling’ the value of the PMO and the supporting methods and developmental services, as well as promoting the great job that the project managers were doing for the business. Take every opportunity that you can to market, promote and sell the value of the PMO. In time you may choose to develop a PMO services menu (what the PMO does and how to request such a service) but in the early days offer your help wherever there is an opportunity. A proactive approach helps open doors to the PMO and it will start people talking in a positive way about the PMO work ethic and capability. There are lots of appropriate ways that this can be done.

  • Newsletters (PM community ones and company ones)
  • Showcases (Presentations, lunch time sessions, case studies etc)
  • Intranet presence
  • Post-project reviews (PMO attendance and write ups)
  • Project manager of the year awards
  • Project of the year awards
  • Marketing ‘goodies’ with the PMO ‘brand’
  • Project manager peer recommendations (about the PMO value)
  • Executive declarations
  • Offering ‘project management for non-project managers’ training outside the PMO/project community
  • Blogs
  • Podcasts

And much more. A little marketing and self-promotion goes a long, long way (don’t be shy!). You believe in your PMO so help others to see its value as well with that ‘M’.

[ribbon_new header=”h2″ style=”dark”]Author Bio:[/ribbon_new]Peter Taylor is the author of two best-selling books on ‘Productive Laziness’ – ‘The Lazy Winner’ and ‘The Lazy Project Manager’. He has spent the last 3 years focusing on writing and lecturing, he has organised and attended over 200 presentations around the world in over 20 countries. With new books out including ‘The Lazy Project Manager and the Project from Hell’, ‘Strategies for Project Sponsorship’, ‘Leading Successful PMOs’, and ‘The Thirty-Six Stratagems: A Modern Interpretation of a Strategy Classic’ – with a number of other book projects currently underway, Peter is becoming increasingly successful. Described by many as ‘perhaps the most entertaining and inspiring speaker in the project management world today’ and he also acts as an independent consultant working with some of the major organizations in the world coaching executive sponsors, PMO leaders and project managers. His goal is to teach as many people as possible that it is achievable to ‘work smarter and not harder’ and to still gain success in the ongoing battle of the work/life balance that many people face. More information can be found at and – and through his free podcasts in iTunes.

  • Keynote Presentations and Lectures
  • Master of Ceremonies
  • Inspirational Workshops
  • Coaching
  • Authoring